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Case study
Flamingo Estate and Mytheresa launch the Holiday House

Flamingo Estate
December 2023
Highland Park, Los Angeles

Mytheresa and Flamingo Estate launches the Holiday House, a 1,500 sq. foot candy-adorned house in Los Angeles which recreates Flamingo Estate's interiors room by room with Mytheresa products featured throughout, all made entirely from Gingerbread.

The house features Mytheresa’s dream fashion closet with a highly curated selection of fashion and home accessories, shoppable with a QR code, as well as a European style corner-bakery whipping-up custom Mytheresa, Flamingo Estate and Google branded cookies. All net proceeds from the cookies will go to the Los Angeles Unified School District.


Communications and launch strategy by CONTI.