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Case study
Bella Hadid joins Kin Euphorics

Kin Euphorics
September 2021
New York, NY

Supermodel and activist Bella Hadid joins as co-founder & partner of Kin Euphorics, alongside co-founder and CEO Jen Batchelor. Together, they will pave the future of functional wellness consumables and social drinking rituals.


Hadid’s meteoric career as a model packed with 17 hour work days took a toll on the young entrepreneur’s health and well-being. Teetering on the brink of burnout, Hadid turned to Kin as a solution.


“You can either take one shot of whiskey to feel better for 20 minutes or you can drink Kin every day to feel better for a lifetime.” says Hadid.

Read more on VogueBoFInStyleW Magazine, and The Cut

Kin's mission is to take the world’s oldest social ritual, drinking, and to make it into the thoughtful act of taking better care of ourselves. Kin is a daily braincare ritual designed to help us connect to our centers and find better balance. 



Founded by Cuban American Jen Batchelor, one of the few female formulators in the beverage industry, she remarkably raised $10M in funding since 2018, (considering that only 2.4% of VC funding is allocated to Black & LatinX founders).


@bellahadid @kineuphorics