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Case study
Bella Hadid joins Kin Euphorics

Kin Euphorics
September 2021
New York, NY

Supermodel and activist Bella Hadid is announced as co-founder & partner of Kin Euphorics, joining co-founder and CEO Jen Batchelor. Together, they will pave the future of functional wellness consumables and social drinking rituals.


Hadid’s meteoric career as a model packed with 17 hour work days took a toll on the young entrepreneur’s health and well-being. Teetering on the brink of burnout, Hadid turned to Kin as a solution.


“You can either take one shot of whiskey to feel better for 20 minutes or you can drink Kin every day to feel better for a lifetime.” says Hadid.

Read more on Vogue, BoF, InStyle, W Magazine, and The Cut

Kin transforms the world’s oldest social ritual, drinking, into a thoughtful act of taking better care of ourselves. Kin is a daily braincare ritual designed to help you connect to your center and find better balance. 


Founded by Cuban American Jen Batchelor, she is one of the few female formulators in the beverage industry, who remarkably raised $10M in funding since 2018, considering that only 2.4% of VC funding is allocated to Black & LatinX founders.


@bellahadid @kineuphorics