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Case study
Seth Rogen for The Elder Statesman & UGG

The Elder Statesman
October 2023
Los Angeles, CA

The Elder Statesman x UGG launched a collaboration with a campaign featuring actor, writer, producer and ceramicist Seth Rogen. A longtime friend of The Elder Statesman and an artisan in his own right, Rogen was a natural choice to front this collection and its celebration of California craft—the thread that first brought The Elder Statesman and UGG together.

The campaign, lensed by Sam Nixon, nods to Rogen's ceramics studio, with a set recreated with The Elder Statesman's colorful, cashmere-tinged touch. Modeling the collaboration's six styles alongside pieces from The Elder Statesman's holiday 2023 collection, Rogen is joined by a cast of SoCal artisans that have worked with TES in the past as well as a sheepskin-patchworked "Abominable UGGman", who memorably pays homage to the iconic pottery wheel scene from the movie Ghost.


Casting and communication strategy by CONTI.